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Creators: Ian Edelman
Directors:
Writers:
2 seasons, 16 episodes, 30-minute runtime
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In the realm of TV shows that capture the essence of chasing the American Dream, “How to Make It in America” stands out. This HBO series, which aired from 2010 to 2011, provides a gritty, realistic look at the hustle and struggle of making it in New York City. Despite its brief lifespan of two seasons, the show left a lasting impression on its audience, offering a blend of drama, humor, and the raw ambition of its characters.
The Premise
At its core, “How to Make It in America” follows the lives of two friends, Ben Epstein (Bryan Greenberg) and Cam Calderon (Victor Rasuk), as they navigate the treacherous waters of New York’s fashion scene. Their goal is simple yet daunting: to launch their own denim brand. What sets this show apart is not just its focus on the fashion industry but its portrayal of the city itself as a character – full of opportunities, yet unforgiving.
Characters and Relationships
Ben and Cam
Ben and Cam are the heart of the show. Their friendship and partnership provide a solid foundation for the narrative. Ben, with a background in fashion, brings the creative vision, while Cam, ever the hustler, has the street smarts and connections. Their dynamic is relatable – they’re not just business partners but friends who genuinely care for each other.
Supporting Cast
The supporting characters add depth and diversity to the story. Rachel (Lake Bell), Ben’s on-again, off-again girlfriend, struggles with her own career and relationship choices. Domingo (Scott “Kid Cudi” Mescudi), their friend, offers comic relief but also moments of insight. René (Luis Guzmán), Cam’s cousin, is a former convict turned energy drink entrepreneur, providing a glimpse into another facet of the American Dream.
Themes
The Hustle
The hustle is omnipresent in “How to Make It in America.” Ben and Cam’s journey is a rollercoaster of highs and lows – from scoring a major deal to facing eviction. Their relentless pursuit, even in the face of setbacks, encapsulates the spirit of the hustle.
Identity and Authenticity
The show also delves into themes of identity and authenticity. In a city that’s constantly changing, the characters struggle to remain true to themselves and their vision. This is especially evident in the fashion industry, where trends come and go, and staying relevant is a constant battle.
Friendship and Loyalty
Amid the chaos of their entrepreneurial endeavors, the importance of friendship and loyalty remains a constant theme. The characters support each other through personal and professional challenges, highlighting the value of having a solid support system.
Why It Stands Out
Realistic Portrayal
“How to Make It in America” is praised for its realistic portrayal of New York City and the struggles of starting a business. The characters’ experiences, from navigating bureaucracy to finding investors, reflect real-world challenges.
Cultural Impact
Although it didn’t have a long run, the show made a cultural impact. It captured the essence of a generation striving to achieve their dreams on their own terms. The theme song, “I Need a Dollar” by Aloe Blacc, became an anthem of sorts for the hustle culture.
Fashion and Style
The show also had a significant impact on fashion and style. It highlighted emerging trends and designers, influencing what viewers wore. “How to Make It in America” became not just a TV show but a fashion statement.
Conclusion
“How to Make It in America” offered a raw, unfiltered look at the pursuit of success in New York City. Through its compelling characters, realistic challenges, and relatable themes, it captured the hearts of viewers. While it may have been short-lived, its legacy continues, inspiring those who dare to dream big and hustle hard.